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News analysis

IQOS could hit the motorsport trail in tie-ups with Ferrari and Ducati

Written by || 25th January 2018 || News analysis | Heated tobacco | Marketing and Retailing | Europe

Philip Morris International is strongly rumoured to be preparing sponsorship deals with Ferrari and Ducati to promote its IQOS heated-tobacco brand on the world motor-racing circuits of Formula 1 and MotoGP
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“IQOS could hit the motorsport trail in tie-ups with Ferrari and Ducati”








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    David Palacios Rubio

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