IQOS more familiar in Canada than US

The ECigIntelligence consumer survey has highlighted that there is a significantly higher percentage of Canadians that have tried iQOS compared to US respondents. This is probably because IQOS was not launched in the US at the time of data collection. See our full comparison of the heated tobacco consumer preferences in the US and Canada […] ...

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      The ECigIntelligence consumer survey has highlighted that there is a significantly higher percentage of Canadians that have tried iQOS compared to US respondents. This is probably because IQOS was not launched in the US at the time of data collection. See our full comparison of the heated tobacco consumer preferences in the US and Canada […] ...

      Restricted content. Do you want to read more?