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Country market reports

IQOS versus Glo: the heated tobacco market in Russia

Written by || 5th April 2018 || Country market reports , Market reports | Marketing and Retailing | Russia

Two heated tobacco brands have been launched in Russia by Big Tobacco: IQOS from PMI and BAT’s Glo. And all the signs are that the products are gradually gaining in interest and popularity in one of the world’s largest tobacco market.

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Veronika Sianko

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