Ireland: e-cigarette regulation, March 2025

The European Union (Manufacture, Presentation and Sale of Tobacco and Related Products) Regulations 2016 regulates e-cigarettes and e-liquids containing nicotine in the Republic of Ireland. It was adopted in May 2016, transposing the EU’s Tobacco Products Directive (TPD).

Nicotine-free liquids are not affected by the Irish transposition of the TPD and so they are regulated as consumer products; however, they must be notified and will also be subject to excise duty soon.

Significant changes are expected to happen in Ireland in the mid-term. The new coalition government, formed by the centre-right Fianna Fáil and Fine Gael parties, is determined to toughen the e-cigarette regulatory framework, as stated in its government agreement. A flavour and disposables ban are envisaged in the measures to be adopted – and could materialise in the following months – together with the ban on point-of-sale advertising.

This report provides detailed analysis of the current regulatory framework for e-cigarettes in Ireland, covering all policy areas from taxation and notification to advertising and market access.

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Laura Garay Gómez

Legal analyst
Laura holds a Master’s degree in Public Law from the University of Seville, Spain, where she mainly specialised in International Law and Administrative Law and a Master's degree in Law and Legal Practice from Universitat Oberta de Catalunya. She has also studied International and European Law at the University of Helsinki, Finland, under the Erasmus Programme. She has worked as an intern at the ACO Office of Legal Affairs for NATO in Mons, Belgium; as international entity management coordinator for a multinational in Warsaw, Poland; and as legal assistant in a law firm in Seville. Currently, she is pursuing a PhD in Roman law in modern European legal history at the University of Seville.

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