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Marketing & retailing

It ain’t just what you sell, it’s the way that you sell it – and where

Written by || 29th November 2017 || Marketing & retailing | Companies | Marketing and Retailing | GeographiesUnited Kingdom

An e-cig company could be selling the best item available in a category but if it is selling it through the wrong retail channel, it is likely to lose out, according to industry experts
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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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