Italy: the e-cigarette market, May 2022

The Italian market has historically operated under a highly unstable regulatory regime. In recent years, this has been exemplified with constant changes to e-liquid taxes – in 2022, a tax increase on e-liquids came into effect on 1st January, but by 1st April it had been reduced back to 2021 levels.

In spite of these regulatory changes and other tobacco alternatives also gaining high levels of popularity, Italy remains one of the leading vape markets in Europe. This report analyses the current state of the Italian vaping market, how it differs from other leading European markets, and how it has changed over the past year

Free sample
I'm already a subscriber

Lucas Tremlett

Head of data
Lucas holds a Bachelor’s degree in philosophy, politics and economics (PPE) from Erasmus University College in Rotterdam, and a Master’s in Political and Electoral Analysis from Carlos III University in Madrid. He has previously worked at Kieskompas, a polling company based in Amsterdam, Fundación Alternativas, a think-tank based in Madrid, and IO Investigación, a market research company also in Madrid. He has experience in academic and market research.

Our Key Benefits

The global e-cigarette market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

ECigIntelligence provides organisations with leading market and regulatory data analysis to anticipate and understand market developments globally and the impact of regulatory changes to the business.

  • Stay informed of any legal and market change in the sector that impacts your organisation
  • Maximise resources by getting market and legal data analysis daily in one place
  • Make smart decisions by understanding how the regulatory and market landscape evolves
  • Anticipate risks in your decisions by monitoring regulatory changes that impact your organization