Juul has active social media accounts with more than 16,000 thousand followers on Twitter and more than 52,000 followers on Instagram. Its Instagram account is currently restricted for viewers under the age of 18, although those restrictions are pretty easy for motivated teens to get around. The popularity of the brand online may, in part, explain its popularity among youth.
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New exclusive report: E-cigarettes in China: market, regulation and outlook
Looking for market trends and commercial opportunities in one of the fastest-growing e-cigarette markets in the world? If you want to identify the latest trends developing in the Chinese e-cigarette market, and ensure that products and business activities are fully compliant with Chinese regulation, then this new report is for you!