Juul takes action on social media to reduce its appeal to youth

Juul Labs is responding to pressure from the US Food and Drug Administration (FDA) and criticism from public figures with a raft of measures aimed at lowering its profile among young people in the US.

Its most recent action is its announcement that it will no longer feature models on its social media platforms of Facebook, Twitter and Instagram.

Juul has active social media accounts with more than 16,000 thousand followers on Twitter and more than 52,000 followers on Instagram. Its Instagram account is currently restricted for viewers under the age of 18, although those restrictions are pretty easy for motivated teens to get around. The popularity of the brand online may, in part, explain its popularity among youth.

Read full article
I'm already a subscriber
Author default picture

Daniel Mollenkamp

Our Key Benefits

The global e-cigarette market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

ECigIntelligence provides organisations with leading market and regulatory data analysis to anticipate and understand market developments globally and the impact of regulatory changes to the business.

  • Stay informed of any legal and market change in the sector that impacts your organisation
  • Maximise resources by getting market and legal data analysis daily in one place
  • Make smart decisions by understanding how the regulatory and market landscape evolves
  • Anticipate risks in your decisions by monitoring regulatory changes that impact your organization