Juul says it aims to convert UK smokers, not those who already vape

The most publicised and controversial player in the US e-cigarette market is aiming at UK smokers who find existing e-cigs too complicated – looking to expand the total vaping market, not cannibalise existing brands.
Dan Thomson, managing director of Juul UK, said the company was more interested in getting people to stop using traditional cigarettes than in getting established vapers to switch to their products.
“We’re not looking at taking a slice of that pie,” he said. “We are about converting people from combustible cigarettes. At present, we’re not looking at getting into the open-system market or anything like that.”
Juul, a closed-system pod e-cig, which ECigIntelligence estimates now has 25% of the US market, was launched in the UK in July.

Read full article
I'm already a subscriber
Author default picture


This article was written by one of ECigIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual vaping markets. For a full list, please see our Who We Are page.

Our Key Benefits

The global e-cigarette market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

ECigIntelligence provides organisations with leading market and regulatory data analysis to anticipate and understand market developments globally and the impact of regulatory changes to the business.

  • Stay informed of any legal and market change in the sector that impacts your organisation
  • Maximise resources by getting market and legal data analysis daily in one place
  • Make smart decisions by understanding how the regulatory and market landscape evolves
  • Anticipate risks in your decisions by monitoring regulatory changes that impact your organization