Juul settles with US states for $440m and a commitment to limit youth appeal

Juul Labs has agreed to a $438.5m settlement ending a two-year investigation by 34 US states into its marketing and sales practices. The agreement also includes restrictive measures which the company will have to comply with in order to limit its products’ appeal to young vapers.

Connecticut attorney general William Tong said both the financial and injunctive terms exceed any prior agreement Juul has ever reached with states. Connecticut, which will receive over $16m from Juul, led the investigation and negotiation process along with Texas and Oregon.