Local paper advertisement makes the UK rules clear – by breaking them

A ruling by the UK’s Advertising Standards Authority against one vape store’s ad may be good news for others – because it clarifies what is acceptable in local newspapers.

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Freddie Dawson

Senior contributing editor

Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

The global e-cigarette market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

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Local paper advertisement makes the UK rules clear – by breaking them

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