Malaysia: a specialist market cramped by the prospect of regulation

ECigIntelligence estimates that the Malaysian e-cigarette market is worth MYR550m ($134m) in 2018, with around 700,000 vapers.

The anticipation of new regulations makes the outlook for future growth doubtful .

The market is dominated by open-system e-cigarettes, with most vapers choosing advanced open system devices and mods.

Basic open system products are not widely available.

The majority of sales are through specialist vape stores.

Malaysian e-liquid manufacturers focus on export.


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