Malaysia: the e-cigarette market, June 2024

Although the Malaysian vaping market isn’t as large as some of its neighbours, it is one of the most dynamic in Southeast Asia. The vaping industry in Malaysia dates back to 2010, when vaping products first became widely available. Over the years, the government has made several attempts to regulate the industry, facing challenges from inexperienced vaping companies and public opinion demands.

2023 has been a year of many changes in the Malaysian market. This report aims to add more detail to our recently published market snapshot on Malaysia based on conversations conducted with industry stakeholders and to add some context to how these changes impacted the market and what aspects to keep an eye on in the near future.

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Mercedes Gorgni

Market analyst
Born in Santa Fe, Argentina, Mercedes holds a Bachelor’s degree in International Relations and completed her Master’s degree in Regional Economics at Renmin University of China. Mercedes brings to the team wide experience of collaborating with stakeholders from diverse cultural backgrounds and expertise in data analytics and business strategy. She is dedicated to excellence in her work and is driven by a desire to contribute to projects that make a difference.

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