European retailers face complex rules on in-store marketing

ECigIntelligence has taken an in-depth look at the current situation for e-cigarette point of sale advertising in six of the biggest e-cig markets in Europe, offering guidance on what can and can’t be done in-store. It is important to take into account that regulation is still developing in many countries, and enforcement and interpretation by authorities is still to be seen.
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Jon Bruford

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