Market report: global online e-cigarette traffic

ECigIntelligence analysed the total traffic of 4,507 online vape retailers for a year, from October 2020 to September 2021. The total online visits to websites from 83 countries have been analysed with regards to the origin and destination of the online traffic.

To identify specialist online vape retailers we ran Google searches in 73 countries for specific search terms, such as “buy e-cigarettes” or “vape shop + country” in the local language in each country as well as in English for smaller vape markets. Results from a minimum ten and maximum 40 Google pages were extracted and manually checked to identify websites that are primarily focused on the retail of vaping products. Traffic data was acquired from SimilarWeb which forms the basis of this analysis, complemented by information from our latest ECigIntelligence market database.

Free sample
I'm already a subscriber
Author default picture

Stefan Plesa

Our Key Benefits

The global e-cigarette market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

ECigIntelligence provides organisations with leading market and regulatory data analysis to anticipate and understand market developments globally and the impact of regulatory changes to the business.

  • Stay informed of any legal and market change in the sector that impacts your organisation
  • Maximise resources by getting market and legal data analysis daily in one place
  • Make smart decisions by understanding how the regulatory and market landscape evolves
  • Anticipate risks in your decisions by monitoring regulatory changes that impact your organization