Indonesia is one of the countries with the highest smoking rates, not only in Asia, but globally. The Indonesian e-cig market is expected to keep growing, although less than projected due to COVID-19 and the 2018 tax rise on nicotine-containing e-liquid. This report offers a detailed overview of the current market in Indonesia, covering everything from market size and import/export to distribution channels, hardware and e-liquid.
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Table of contents
- Executive summary
- Background
- Chart: Smoking prevalence evolution in selected Asian countries
- Chart: Smoking prevalence evolution in Indonesia – gender comparison
- Chart: Key insights into e-cigarette use
- Imports and exports historic evolution
- Chart: Imports and exports – electronic cigarettes
- Chart: Google trends – electronic cigarette search term popularity
- Market size
- Chart: Market size and vaping population
- The offline channel
- Chart: Retail channel split
- The online channel
- Chart: Online channel – specialist retailers and marketplaces
- Hardware
- Chart: Form factor split
- Chart: pricing comparison
- Chart: Form factor analysis – online channel
- Chart: Brand popularity analysis – offline and online
- E-liquid
- Chart: Freebase – offline and online
- Chart: Nicotine salt – offline and online
- Chart: Freebase and nicotine salt – online pricing comparison
- Key takeaways
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