Market report: South Korea – times of change

Tobacco sales have dropped from 2014, showing the continued effect the increased prices seen in 2015 and the anti-tobacco campaign implemented by the government. E-cigarettes – although having registered a slight sales growth in Q2 2020 – seem to be stuck in the middle, as the government’s recommendations to ban e-liquid e-cigarettes have had a substantially negative impact on the market. This report offers an overview of the current situation for e-cigarettes in the South Korean market, focusing on distribution channels, hardware and e-liquid, and import and export evolution.

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Table of contents

  1. Executive summary
  2. Background
  3. Imports and exports historic evolution
  4. Incidence rates and market size
  5. The offline channel
  6. The online channel
  7. Hardware
  8. E-liquid
  9. Key takeaways

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