Opinion survey report: what do MEPs think about new nicotine products?

Introduction

Europe’s Beating Cancer Plan was presented by the European Commission to the European Parliament on 4th February 2021. MEPs are currently developing a report on Beating Cancer which is set to be finalised by the end of the year. Tobacco – along with alcohol, poor nutrition and lack of physical activity – was highlighted as a common cause of cancer. One of the main topics of debate during future legislative discussions will be the role played by so-called tobacco harm-reduction products.

ECigIntelligence surveyed a group of MEPs to find out their views on new nicotine products such as e-cigarettes (vaping), heated tobacco and nicotine pouches. Our survey was carried out online and anonymously, and all data remains confidential other than in consolidated analysis. The survey was sent to all MEPs (from all member states and political parties) and responses were obtained from over 30 MEPs, representing nearly 5% of the European Parliament. This is a summary of the most interesting results.

Summary of key findings:

• A high proportion of MEPs have no knowledge about new nicotine products.
• Views on risk seem linked to knowledge of the products. Those MEPs with knowledge of the products are more likely to consider the products less risky than smoking; those with no knowledge are more likely to consider the products the same or more harmful compared to smoking.
• A majority of MEPs believe new nicotine products are likely to help existing smokers quit.
• MEPs predominantly think that vaping is safer than smoking, but up to 1 in 5 think that some new nicotine products can be as risky as smoking.

Awareness and knowledge of products

MEPs have differing levels of knowledge of the different types of new nicotine products, with vaping being the most understood and nicotine pouches the least.

At least a third of MEPs have no knowledge of each type of new nicotine product.

Does knowledge about these products influence MEPs’ attitudes?

MEPs who are knowledgeable about these products are far more likely than those with no knowledge to consider the products less risky than smoking.

MEPs with knowledge of the products are also much less likely to be undecided about risk.

MEPs without knowledge of the products often think that nicotine pouches are safer than smoking, but tend to believe vaping is at least equally dangerous.

Will new nicotine products help smokers quit or encourage people to start smoking?

The majority feel that these new nicotine products are likely to help existing smokers quit.

Very few MEPs believe these products will lead non-smokers into cigarette smoking.

Vaping is considered most likely to help smokers quit – but also most likely to encourage smoking.

Are new nicotine products less harmful than conventional cigarettes?

A majority of MEPs believe that all new nicotine products are safer than cigarettes.

75% of MEPs say that vaping is safer than smoking, but up to one in five think that some new nicotine products can be as risky as smoking.

How should new nicotine products be regulated?

Around 70% of MEPs feel that online sales of all these new nicotine products should be permitted.

Almost half of MEPs believe that rules on advertising all these products should be the same as for traditional tobacco.

Around a third of MEPs say flavours should be regulated less stringently than traditional tobacco.

– ECigIntelligence staff

Photo: European Parliament

ECigIntelligence

This article was written by one of ECigIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual vaping markets. For a full list, please see our Who We Are page.