Market Reports

Flavour report: an analysis of the UK online channel

Written by Jose Gomez Luengo || 16th April 2021 || Market reports |

This report focuses on the UK online channel and is based on analysis from our quarterly flavour tracker that includes all e-liquids carried by the top five multi-brand online vape retailers in the seven largest vape markets ...

Snapshot: Norway, March 2021

Written by ECigIntelligence || 29th March 2021 || Market reports , Market Snapshots |

This market snapshot for Norway covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Israel, March 2021

Written by Carlo Infurna || 23rd March 2021 || Market reports , Market Snapshots |

This ECigIntelligence market snapshot for Israel covers key indicators such as recent, present and predicted market size, an indication of regulation level and an overview of the top available brands ...

Snapshot: Malaysia, March 2021

Written by Hèctor Rodríguez Tubau || 2nd March 2021 || Market reports , Market Snapshots |

This ECigIntelligence market snapshot for Malaysia covers key indicators such as recent, present and predicted market size, an indication of regulation level and an overview of the top available brands ...

Snapshot: Italy, February 2021

Written by Carlo Infurna || 22nd February 2021 || Market reports , Market Snapshots |

This market snapshot for Italy covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

General market report: Italy’s unstable market

Written by Carlo Infurna || 15th February 2021 || Market reports |

The Italian vaping market has been volatile in recent years due to internal and external factors – fast-changing regulatory and taxing environments, plus EVALI and Covid-19. This report takes a general look at the market ...

Snapshot: Bulgaria, February 2021

Written by Stavroula Anastasopoulou || 3rd February 2021 || Market reports , Market Snapshots |

This market snapshot for Bulgaria covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: France, January 2021

Written by Julie Sedbon || 20th January 2021 || Market reports , Market Snapshots |

This market snapshot for France covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Ireland, November 2020

Written by Stavroula Anastasopoulou || 27th November 2020 || Market reports , Market Snapshots |

This ECigIntelligence market snapshot for Ireland covers key indicators such as recent, present and predicted market size, an indication of regulation level and an overview of the top available brands ...

Snapshot: Canada, November 2020

Written by Julie Sedbon || 26th November 2020 || Market reports , Market Snapshots |

This ECigIntelligence market snapshot for Canada covers key indicators: market size; regulation level; an overview of the top available brands, form factors, retail distribution split, prices and affordability ...

Snapshot: Greece, November 2020

Written by Stavroula Anastasopoulou || 2nd November 2020 || Market reports , Market Snapshots |

This ECigIntelligence market snapshot for Greece covers key indicators: market size; regulation level; an overview of the top available brands, form factors, retail distribution split, prices and affordability ...

Snapshot: Latvia, October 2020

Written by Eva Antal || 31st October 2020 || Market reports , Market Snapshots |

This market snapshot for Latvia covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Estonia, October 2020

Written by Eva Antal || 30th October 2020 || Market reports , Market Snapshots |

This market snapshot for Estonia covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Lithuania, October 2020

Written by Eva Antal || 29th October 2020 || Market reports , Market Snapshots |

This market snapshot for Lithuania covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Sweden, October 2020

Written by Carlo Infurna || 26th October 2020 || Market reports , Market Snapshots |

This market snapshot for Sweden covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Australia, October 2020

Written by Stavroula Anastasopoulou || 6th October 2020 || Market reports , Market Snapshots |

This market snapshot for Australia covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Denmark, October 2020

Written by Carlo Infurna || 5th October 2020 || Market reports , Market Snapshots |

This market snapshot for Denmark covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Netherlands, September 2020

Written by Stavroula Anastasopoulou || 15th September 2020 || Market reports , Market Snapshots |

This market snapshot for the Netherlands covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Market report: South Korea – times of change

Written by Hèctor Rodríguez Tubau || 13th August 2020 || Market reports |

Government restrictions on the sector, a pending e-liquid tax rise, heated tobacco popularity, and the impact of the 2019 vape crisis seem to be the main reasons for market contraction in South Korea ...

Snapshot: Finland, August 2020

Written by Carlo Infurna || 3rd August 2020 || Market reports , Market Snapshots |

This market snapshot for Finland covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Ukraine, July 2020

Written by Migle Malinovskyte || 23rd July 2020 || Market reports , Market Snapshots |

This market snapshot for Ukraine covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Czech Republic, June 2020

Written by Migle Malinovskyte || 22nd June 2020 || Market reports , Market Snapshots |

This market snapshot for the Czech Republic covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Portugal, June 2020

Written by Carlo Infurna || 22nd June 2020 || Market reports , Market Snapshots |

This ECigIntelligence market snapshot for Portugal covers key indicators such as recent, present and predicted market size, an indication of regulation level and an overview of the top available brands ...

Methodology and definitions for ECigIntelligence market reports

Written by ECigIntelligence || 22nd June 2020 || Market reports |

      Market Sizing methodology   Market size estimates are based on the ECigIntelligence proprietary market model, with data cross-referenced between markets. Inputs into this model are collated through primary research conducted by and with our consultants,...

Snapshot: Slovakia, June 2020

Written by Migle Malinovskyte || 18th June 2020 || Market reports , Market Snapshots |

This market snapshot for Slovakia covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Consumer survey: US flavour report

Written by Eva Antal || 23rd April 2020 || Market reports |

This report, the first of a series of studies of current topics in the vaping world, looks at flavour preferences of open system users and what consumers will do if their favourite flavours are banned ...

Snapshot: New Zealand, March 2020

Written by Stavroula Anastasopoulou || 30th March 2020 || Market reports , Market Snapshots |

This market snapshot for New Zealand covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: United Kingdom, March 2020

Written by Stavroula Anastasopoulou || 17th March 2020 || Market reports , Market Snapshots |

This market snapshot for the UK covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Russia, March 2020

Written by Veronika Sianko || 9th March 2020 || Market reports , Market Snapshots |

This ECigIntelligence market snapshot for Russia covers key indicators: recent, present and forecast market size; an indication of regulation level; an overview of the top available brands, form factors, retail distribution split, prices and affordability ...

Snapshot: Philippines, February 2020

Written by ECigIntelligence || 18th February 2020 || Market reports , Market Snapshots |

This market snapshot for the Philippines covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: France, January 2020

Written by Migle Malinovskyte || 11th February 2020 || Market reports , Market Snapshots |

This market snapshot for France covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

2019 sees drop in notifications: France market report

Written by Migle Malinovskyte || 29th January 2020 || Market reports |

This market report focuses on France, looking at the notifications for vaping products throughout 2019, the process for which is managed by the French Agency for Food, Environmental and Occupational Health and Safety (ANSES) ...

Slowdown of new e-cig users: Russia market report

Written by Veronika Sianko || 20th January 2020 || Market reports |

This report is one of a series of studies that deals with e-cigarette users’ product choices and behaviour, specifically focusing on general patterns of e-cigarette consumption and attitudes of Russian users towards vaping ...

Hardware usage patterns: Russia market report

Written by Veronika Sianko || 20th January 2020 || Market reports |

This report is one of a series of studies which deals with e-cigarette users’ product choices and behaviours, specifically focusing on hardware usage patterns of Russian e-cigarette users ...

Snapshot: Norway, December 2019

Written by Veronika Sianko || 11th December 2019 || Market reports , Market Snapshots |

This market snapshot for Norway covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Peru, December 2019

Written by Carlo Infurna || 9th December 2019 || Market reports , Market Snapshots |

This ECigIntelligence market snapshot for Peru covers key indicators such as recent, present and predicted market size, an indication of regulation level and an overview of the top available brands ...

Snapshot: Malaysia, December 2019

Written by Stavroula Anastasopoulou || 3rd December 2019 || Market reports , Market Snapshots |

This ECigIntelligence market snapshot for Malaysia covers key indicators such as recent, present and predicted market size, an indication of regulation level and an overview of the top available brands ...

Snapshot: China, November 2019

Written by Stavroula Anastasopoulou || 26th November 2019 || Market reports , Market Snapshots |

This ECigIntelligence market snapshot for China covers key indicators such as recent, present and predicted market size, an indication of regulation level and an overview of the top available brands ...

Snapshot: Canada, November 2019

Written by Migle Malinovskyte || 15th November 2019 || Market reports , Market Snapshots |

This ECigIntelligence market snapshot for Canada covers key indicators: market size; regulation level; an overview of the top available brands, form factors, retail distribution split, prices and affordability ...

Snapshot: Greece, September 2019

Written by Stavroula Anastasopoulou || 17th September 2019 || Market reports , Market Snapshots |

This ECigIntelligence market snapshot for Greece covers key indicators: market size; regulation level; an overview of the top available brands, form factors, retail distribution split, prices and affordability ...

Snapshot: Ireland, September 2019

Written by Stavroula Anastasopoulou || 10th September 2019 || Market reports , Market Snapshots |

This ECigIntelligence market snapshot for Ireland covers key indicators such as recent, present and predicted market size, an indication of regulation level and an overview of the top available brands ...

Snapshot: Romania, August 2019

Written by Stavroula Anastasopoulou || 21st August 2019 || Market reports , Market Snapshots |

This ECigIntelligence market snapshot for Romania covers key indicators such as recent, present and predicted market size, an indication of regulation level and an overview of the top available brands ...

Snapshot: South Africa, July 2019

Written by Stavroula Anastasopoulou || 19th August 2019 || Market reports , Market Snapshots |

This ECigIntelligence market snapshot for South Africa covers key indicators: recent, present and forecast market size; an indication of regulation level; an overview of the top available brands, form factors, retail distribution split, prices and...

Snapshot: Indonesia, July 2019

Written by Stavroula Anastasopoulou || 18th July 2019 || Market reports , Market Snapshots |

This ECigIntelligence market snapshot for Indonesia covers key indicators such as recent, present and predicted market size, an indication of regulation level and an overview of the top available brands ...

Open systems dominate South Africa online: market report

Written by Stavroula Anastasopoulou || 18th July 2019 || Market reports |

The e-cig market in South Africa is worth ZAR450m in 2019 ($32.3m) and growing, with 150,000 vapers in the country and an estimated 55,000 daily users (around 36%). Check out the new ECigIntelligence report, looking across the top...

Snapshot: Spain, July 2019

Written by ECigIntelligence || 18th July 2019 || Market reports , Market Snapshots |

This ECigIntelligence market snapshot for Spain covers key indicators such as recent, present and predicted market size, an indication of regulation level and an overview of the top available brands ...

Snapshot: Poland, June 2019

Written by Migle Malinovskyte || 4th July 2019 || Market reports , Market Snapshots |

This ECigIntelligence market snapshot for Poland covers key indicators such as recent, present and predicted market size, an indication of regulation level and an overview of the top available brands ...

Snapshot: Slovenia, June 2019

Written by Veronika Sianko || 27th June 2019 || Market reports , Market Snapshots |

This ECigIntelligence market snapshot for Slovenia covers key indicators such as recent, present and predicted market size, an indication of regulation levels and an overview of the top available brands ...

Snapshot: Serbia, May 2019

Written by Veronika Sianko || 20th June 2019 || Market reports , Market Snapshots |

This market snapshot for Serbia covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Czech Republic, June 2019

Written by Veronika Sianko || 10th June 2019 || Market reports , Market Snapshots |

This market snapshot for the Czech Republic covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Denmark, May 2019

Written by Veronika Sianko || 22nd May 2019 || Market reports , Market Snapshots |

This market snapshot for Denmark covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Italy, May 2019

Written by ECigIntelligence || 21st May 2019 || Market reports , Market Snapshots |

This market snapshot for Italy covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Ready-to-use e-liquid most popular: US survey report

Written by ECigIntelligence || 2nd May 2019 || Market reports |

This report explores consumer e-liquid preferences, choices and behaviours based on our consumer survey conducted in December 2018. As the respondents were members of the Consumer Advocates for Smoke-free Alternatives Association (CASAA), we believe most respondents were interested...

Snapshot: Ukraine, April 2019

Written by Veronika Sianko || 2nd May 2019 || Market reports , Market Snapshots |

This market snapshot for Ukraine covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Japan, March 2019

Written by Veronika Sianko || 1st May 2019 || Market reports , Market Snapshots |

This market snapshot for Japan covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Notified products: France market report

Written by Migle Malinovskyte || 16th April 2019 || Market reports |

In our latest look at the French market we find that the French notification list now contains more than 30,000 vapour products, and consists mostly of e-liquids with more than 800 brands — the majority of which are...

Snapshot: New Zealand, March 2019

Written by Stavroula Anastasopoulou || 20th March 2019 || Market reports , Market Snapshots |

This market snapshot for New Zealand covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Regulations fuel growth: Canada market report

Written by Migle Malinovskyte || 15th March 2019 || Market reports |

In our latest look at the Canadian market, we find that most sales come through the offline channel. More mainstream retail outlets have started to carry e-cigarette products and e-liquids were cheaper in physical shops compared to online...

Snapshot: France, March 2019

Written by Migle Malinovskyte || 15th March 2019 || Market reports , Market Snapshots |

This market snapshot for France covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Australia, March 2019

Written by Stavroula Anastasopoulou || 11th March 2019 || Market reports , Market Snapshots |

This market snapshot for New Zealand covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Sweden, February 2019

Written by Veronika Sianko || 5th February 2019 || Market reports , Market Snapshots |

This market snapshot for Sweden covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Finland, January 2019

Written by Veronika Sianko || 31st January 2019 || Market reports , Market Snapshots |

This market snapshot for Finland covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

E-liquids driving revenues: Russia vape store survey

Written by Veronika Sianko || 30th January 2019 || Market reports |

In our latest look at how vape stores are faring in Russia, we find that the bigger share of revenue is generated by e-liquids rather than hardware, and the popularity of zero nicotine and bigger bottles of e-liquids...

Snapshot: Netherlands, January 2019

Written by Stavroula Anastasopoulou || 28th January 2019 || Market reports , Market Snapshots |

This market snapshot for the Netherlands covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Open pods now dominate: France market report

Written by Migle Malinovskyte || 25th January 2019 || Market reports |

In our latest look at the French market, we find that since last year, the range of pods and ultra-portables has increased from 13 to 31 brands. The market is currently dominated by open pods, where ultra-portables were...

Snapshot: Belgium, January 2019

Written by Migle Malinovskyte || 14th January 2019 || Market reports , Market Snapshots |

This market snapshot for Belgium covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Bulgaria, January 2019

Written by Stavroula Anastasopoulou || 10th January 2019 || Market reports , Market Snapshots |

This market snapshot for Bulgaria covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Switzerland, December 2018

Written by Migle Malinovskyte || 11th December 2018 || Market reports , Market Snapshots |

This market snapshot for Switzerland covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Russia, December 2018

Written by Veronika Sianko || 6th December 2018 || Market reports , Market Snapshots |

This market snapshot for Russia covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Philippines, December 2018

Written by Stavroula Anastasopoulou || 4th December 2018 || Market reports , Market Snapshots |

This market snapshot for the Philippines covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Estonia, October 2018

Written by Migle Malinovskyte || 1st November 2018 || Market reports , Market Snapshots |

This market snapshot for Estonia covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Lithuania, October 2018

Written by Migle Malinovskyte || 1st November 2018 || Market reports , Market Snapshots |

This market snapshot for Lithuania covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Latvia, October 2018

Written by Migle Malinovskyte || 31st October 2018 || Market reports , Market Snapshots |

This market snapshot for Latvia covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Snapshot: Norway, October 2018

Written by Veronika Sianko || 31st October 2018 || Market reports , Market Snapshots |

This market snapshot for Norway covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Greece focus group would recommend IQOS ahead of vaping

Written by Stavroula Anastasopoulou || 19th October 2018 || Market reports |

An ECigIntelligence-conducted a focus group with eight Greek IQOS users. We found that health was given as the main motivation to start using IQOS, while friends were the main influence. All of the participants said they would recommend...

From cigarettes to vaping — the factors for change

Written by Eva Antal || 26th September 2018 || Market reports |

In this report we compares data on six countries – the UK, France, Italy, the US, Russia, and Germany – to identify factors that impact consumer choice when switching to vaping, including the range of products available, distribution...

Things heat up as the e-cig continues to evolve

Written by ECigIntelligence || 6th September 2018 || Market reports |

In a shift from the more traditional e-cigs, which heat e-liquid to produce a vapour which is then inhaled, heated tobacco devices apply controlled heat to tobacco. Here ECigIntelligence looks at the latest innovation in closer detail ...

Vaporisers and e-cigs now crossing over in US

Written by Nicolás Leonardo Dejtiar || 17th August 2018 || Market reports |

The US vapouriser market has increased with the rise in popularity of CBD products. ECigIntelligence looks at the portable vapouriser market and its possible crossover with e-cigs ...

Shake and vape gains ground: UK market report

Written by Stavroula Anastasopoulou || 17th August 2018 || Market reports |

In our latest look at the market in the UK, we surveyed vape stores across the country to get a picture of their current business. We found shake and vape and multipacks are gaining ground in the British...

CBD e-liquids: UK market report

Written by Stavroula Anastasopoulou || 29th June 2018 || Market reports |

In our latest look at the United Kingdom and CBD, we find that CBD-containing e-liquid products can be found online, few vape store chains and in some independent vape stores ...

Pods on the rise: US market report

Written by Eva Antal || 27th June 2018 || Market reports |

In our latest look at America, we find the pod category has taken off with hundreds of new products entering the US market. In terms of product ranges and reported sales, open pod devices are replacing traditional basic devices...

Heated tobacco usage in Japan: a consumer survey

Written by Veronika Sianko || 13th June 2018 || Market reports |

Heated tobacco, or HnB, has been booming in Japan since the launch of IQOS in 2014. Here we examine the results of an in-depth survey conducted by ECigIntelligence into the habits and opinions of HnB users ...

CBD e-liquid – a new market on the rise in Germany

Written by Nicolás Leonardo Dejtiar || 11th June 2018 || Market reports |

The market for cannabidiol (CDB) e-liquid is hotting up in Germany. It’s an emerging industry, so stakeholders are limited and no brand dominates, but new players are moving in as public interest continues to grow ...

Physical stores dominate: Denmark market report

Written by Veronika Sianko || 7th June 2018 || Market reports |

Two years on from transposing the TPD, we can see physical stores leading Denmark’s e-cigarette retail market. However we believe an increase in availability of e-cigarettes through online vape stores is probable ...

A picture of e-cig pricing in the UK

Written by Stavroula Anastasopoulou || 16th May 2018 || Market reports |

ECigIntelligence looks at the pricing and products range in e-liquids and hardware categories across the top five e-cigarette retailer websites in the UK and finds a shift towards advanced hardware products ...

CBD in France: green shoots of a new market appearing

Written by Migle Malinovskyte || 5th April 2018 || Market reports |

Despite some degree of legal uncertainty, a variety of CBD vaping products appeared on the French market in 2017. This report considers what they are, where they can be found, and what factors affect their pricing and availability...

Online still dominates: Spain market report

Written by Nicolás Leonardo Dejtiar || 21st February 2018 || Market reports |

In our latest look at the Spanish market, we see that open system products dominate, online remains the most important distribution channel and IQOS is the only Big Tobacco e-cig product currently available ...

Hardware in Italy: new quarterly online price tracking

Written by ECigIntelligence || 6th February 2018 || Market reports |

ECigIntelligence tracked the online pricing of hardware products on the top five visited e-cigarette websites in Italy. The tracking will be conducted on a quarterly basis and the comparative top line results presented, as here ...

Facing a taxing future: Russia vape store survey

Written by Veronika Sianko || 22nd January 2018 || Market reports |

Our latest survey of vape stores in Russia looks at the revenue shares attributed to the best-selling e-cigarette hardware and e-liquids, and sounds out store managers on how optimistic they are in the shadow of rising taxes ...

Germany vapers survey: mixing with the enthusiasts

Written by Nicolás Leonardo Dejtiar || 11th January 2018 || Market reports |

Our survey of German vapers’ behaviour and attitudes finds flavour and confidence in the manufacturer are key when choosing e-liquids, while ease of use and customisation options are the prime aspects of hardware ...

The UK’s top five e-cig websites

Written by Stavroula Anastasopoulou || 8th January 2018 || Market reports |

ECigIntelligence looked at the price policy and product range for e-liquids and hardware on the UK’s top five visited websites selling e-cigarettes. Multipacks of 10 ml bottles and short-fill e-liquids are a new characteristic of the British e-liquid...

Swiss market dominated by open advanced systems

Written by Migle Malinovskyte || 5th December 2017 || Market reports |

The Swiss market is dominated by open advanced systems mostly purchased offline. Due to the country's nicotine ban Switzerland seems an ideal market for shake and vape e-liquids. Foreign shake and vape e-liquids, mostly imported from the...

E-liquid market fragmented in Poland

Written by ECigIntelligence || 29th November 2017 || Market reports |

In our latest look at Poland, we find that fewer than 10% of respondents have been running their business for less than a year, which indicates fewer entrants into the sector following implementation of the Tobacco Products Directive...

Popularity of shake and vape on the rise in Germany

Written by Nicolás Leonardo Dejtiar || 29th November 2017 || Market reports |

As shake and vape grows in popularity, ECigIntelligence takes a look at the German market in detail and finds that experienced vapers in Germany mostly use their own-mixed e-liquids, which can help in avoiding TPD restrictions for e-liquid-containing...

Greece shifts towards shake and vape

Written by Stavroula Anastasopoulou || 20th November 2017 || Market reports |

Since the EU’s Tobacco Products Directive (TPD) was implemented, the Greek e-cigarette market has shifted towards using shake and vape e-liquids, as they are exempt from the new tax ...

Italy vape store survey: e-liquids drive revenues

Written by ECigIntelligence || 11th October 2017 || Market reports |

In our latest look at the Italian market, we find sales of e-liquids generate around 45% of revenue. Tobacco and fruits are reported as the most popular flavours, while the e-liquid sector appears dominated by Italian brands ...

Finland: market grows despite strict regulation

Written by Veronika Sianko || 22nd September 2017 || Market reports |

The EU’s Tobacco Products Directive (TPD) was transposed in Finland the form of the Tobacco Act, which made Finland one of the EU’s most strictly regulated countries. Market growth of 40% throughout 2016–2017 was mainly determined by...

Physical stores remain focus of vape chains in France

Written by Migle Malinovskyte || 20th September 2017 || Market reports |

in our latest look at the French market, we see that all the studied vape store chains are at least partially using a franchise business model. Our franchising conditions’ analysis revealed the Jwell chain has the most attractive...

Italy: vape store geographical breakdown and analysis

Written by ECigIntelligence || 15th September 2017 || Market reports |

Our research on Italian e-cig retailers has revealed that the region around Rome is Italy’s most developed vape store market, with more than four times as many vape stores per inhabitant than the lowest-density areas. There may be...

Open systems dominate markets across the Baltic States

Written by Migle Malinovskyte || 14th September 2017 || Market reports |

Estonia, Latvia and Lithuania, collectively known as the Baltic states have a total population of around 6m and share common political traits, economies and history. In our latest report, we estimate the Baltic states’ e-cig market is currently...

Poland: the vape store chains

Written by ECigIntelligence || 4th September 2017 || Market reports |

ECigIntelligence examines the leading bricks-and-mortar vape chains in Poland and finds that BAT’s eSmokingWorld leads the way, with more than 800 stores across the country ...

Colombia market report: the future is bright

Written by Nicolás Leonardo Dejtiar || 1st September 2017 || Market reports |

Very small market size but the future outlook is positive. Highly fragmented in all respects. There’s a small amount of vapers but numbers are expected to grow as product awareness...

Polish market report: a tale of two cities

Written by ECigIntelligence || 20th August 2017 || Market reports |

ECigIntelligence visited 34 vape stores in Poland’s two largest cities, Warsaw and Krakow, to gauge the market and compare offline prices – and found a striking difference between the...

Bulgaria: scope for further development

Written by Stavroula Anastasopoulou || 18th August 2017 || Market reports |

The Bulgarian e-cig market is currently worth BGN78m ($47m in 2017), with 200,000 vapers. Almost one in 20 Bulgarians regularly uses e-cigarettes – nearly half because they can vape in places where smoking is banned. The online...

Malaysia: tough regulation stifles market growth

Written by Stavroula Anastasopoulou || 10th August 2017 || Market reports |

ECigIntelligence estimates the Malaysian e-cig market to be worth 513.4m ringgit ($120m) in 2017, with 600,000 vapers. Regulatory uncertainly and a ban on e-cigarettes in some states makes the outlook for future growth pessimistic. This static market is...

Florida’s vape stores: which locations are favoured?

Written by Eva Antal || 3rd August 2017 || Market reports |

Our latest look at the Florida e-cig market investigates how vape stores are geographically located and how this distribution is related to the geographical concentration of tobacco stores. We also look at how much of a correlation there...

Industry expecting growth of undeveloped Serbia market

Written by Veronika Sianko || 25th July 2017 || Market reports |

In this July 2017 report we find that the Serbian e-cigarette market is rather undeveloped, but along with the local industry we expect growth. Electronic cigarettes are only partially regulated, with an advertisement ban and excise duty on...

Double-digit growth in Germany vape stores

Written by Nicolás Leonardo Dejtiar || 25th July 2017 || Market reports |

We identified 700 vape stores in Germany, but there could well be a further 300, once those without an online presence have been taken into account. This report is accurate representation of the distribution pattern, according to population...

Revenue driven by physical stores in Greece

Written by Stavroula Anastasopoulou || 10th July 2017 || Market reports |

This ECigIntelligence survey took place between April and June 2017. We found there are around 500 specialised vape stores at this moment in Greece, averaging a monthly revenue of around €10,000, of which 70% was reported to come...

Japan market fragmented with sales concentrated online

Written by Veronika Sianko || 15th June 2017 || Market reports |

        Executive summary   Electronic cigarettes have started to gain popularity after a sharp increase in tobacco taxes. The market of reduced-risk products in Japan seems to be dominated by heated tobacco rather than e-cigarettes,...

Study finds fruit flavours favoured in Germany

Written by Nicolás Leonardo Dejtiar || 16th May 2017 || Market reports |

In our latest look into the German market, we find a high prevalence of mods against other e-cig formats, with the most popular products being Joyetech ego AIO, Smoke Alien kit and Eleaf Istick Pico kit. The most...

U.S. consumer survey 2017: mostly mods, replacing tobacco

Written by Tim Phillips || 11th May 2017 || Market reports |

An online survey was carried out on U.S. e-cigarette consumers by ECigIntelligence between October 2016 and January 2017 in the U.S. The survey was carried out with support from consumer association CASAA (Consumer Advocates for Smoke-Free Alternatives Association)...

Fruit flavours remain favourite among UK vapers

Written by Stavroula Anastasopoulou || 9th May 2017 || Market reports |

In our latest look at the UK market, we find estimated daily revenues of British vape stores vary, mainly between £500 and £1,500. Stores in more populated cities do not seem to be getting more customers than those...

Ireland: stores drive sales as numbers grow

Written by Stavroula Anastasopoulou || 25th April 2017 || Market reports |

The Republic of Ireland’s market is based on open system products. Vapers who are using cigalike products more and more are turning to ego style kits. The majority of sales are driven through vape stores. The vaping population...

UK e-liquid market dominated by American brands

Written by Stavroula Anastasopoulou || 12th April 2017 || Market reports |

Our in-depth analysis of the UK e-liquid market shows that the top UK online retailers sell a variety of e-liquid brands, but they come predominantly from US manufacturers. The TPD has affected pricing, but premium as a description...

Belgium: online sales ban benefits French firms

Written by ECigIntelligence || 11th April 2017 || Market reports |

In our latest report on Belgium, we find that the market is only growing slowly due to online restrictions following the implementation of the TPD. Online sales are banned, meaning sites can only offer in-store collection, and having...

Hungary: strict new regime comes down hard

Written by ECigIntelligence || 22nd March 2017 || Market reports |

ECigIntelligence looks at state of the e-cigarette market in Hungary following transposition of the European TPd and the imposition of the strictest regulatory regime in Europe, with online sales banned and bricks-and-mortar sales restricted to nationally registered...

Denmark: TPD changes set to boost sales

Written by ECigIntelligence || 22nd March 2017 || Market reports |

In 2016 the EU Tobacco Products Directive (TPD) came into force, and the compulsory pharmaceutical licensing of nicotine containing e-cigs and e-liquids ended. This means vape stores and other bricks-and-mortar retailers are now allowed to stock nicotine-containing products,...

Italy: U.S. competition to home-grown brands

Written by ECigIntelligence || 13th March 2017 || Market reports |

We take a detailed look at Italy's well developed e-liquid market and find a good number of companies either producing e-liquids or offering their own e-liquid brands, but facing competition in their home market from U.S....

Italy: online sales lead the way

Written by ECigIntelligence || 21st February 2017 || Market reports |

In our latest report on the Italian market, we see that online remained the largest e-cig sales channel in 2016, with a significant increase in traffic early last year reflecting an increased e-cig usage during this period. However,...

Austria market offline and fragmented but still developing

Written by Nicolás Leonardo Dejtiar || 9th February 2017 || Market reports |

In this ECigIntelligence report into the Austrian market, we find that an estimated 1.41% of the population are vapers. It is a highly fragmented industry, both in product preferences and distribution, and distribution is based on physical sales...

Hobbyists driving success of leading U.S. online sellers

Written by ECigIntelligence || 6th January 2017 || Market reports |

In 2016, the internet provided one of the most important distribution channels in the U.S., with about 15% of vapers regularly making their e-cigarette purchases online. The percentage was higher among hobbyists, with approximately 50% preferring to buy...

E-liquid tax having negative impact on Portugal market

Written by ECigIntelligence || 9th December 2016 || Market reports |

Due to a tax on e-liquids containing nicotine, most e-liquid bought in Portugal is nicotine free. Vapers are then adding nicotine separately to avoid increasing the price. However, a lot of sales are occurring across the border in...

Greece enjoys return to growth ahead of TPD deadline

Written by ECigIntelligence || 23rd November 2016 || Market reports |

In this ECigIntelligence report, we find that two years on from the first period of strong growth, 2016 seems to have been a good year for the Greek e-cigarette market as it has experienced its second “boom”. Although...

Italy: price drop helps to triple vaping population

Written by ECigIntelligence || 2nd November 2016 || Market reports |

In this report ECigIntelligence looks at the state of the market in Italy - a market that is recovering following a crash in 2014. The Italian market is also seeing Big Tobacco firms moving in alongside the smaller...

Russia: market growth as buyers move toward open systems

Written by ECigIntelligence || 25th October 2016 || Market reports |

ECigIntelligence looks at how the market in Russia is developing, including the growth in popularity of open system devices and the rise of a vaping culture. Our in-depth report provides detailed data on market size, retailing, market trends...

How top U.S. e-cig brands succeed in traditional channels

Written by Jon Bruford || 27th September 2016 || Market reports |

ECigIntelligence analyses the seven leading e-cig brands in mainstream U.S. retail, aiming to understand and explain the factors that have led to their success in these channels. How do the best-known brands fare, and how have the market...

Report: Netherlands market shrinks but promises stability

Written by Jon Bruford || 1st September 2016 || Market reports |

  There may be more recent ECigIntelligence reports on this territory. Please visit the home page for the Netherlands or the advanced search page.         Executive summary   Market size is down, but tending to stabilise without further decline...

Survey reveals importance of location for UK vape shops

Written by David Attwood || 10th August 2016 || Market reports |

In May 2016, ECigIntelligence carried out a short survey of vape stores in the UK in order to investigate average turnover and product mix through this important channel, and to understand some of the non-quantitative factors behind the...

Vape store photo gallery: UK

Written by Lorraine Mullaney || 22nd July 2016 || Market reports |

Our world store of vape stores ends back in the UK. See how e-cig retailers do point of sale, advertising and promotions in store – and on double-decker...

Vape store photo gallery: Russia

Written by Lorraine Mullaney || 22nd July 2016 || Market reports |

Our global tour of vape stores continues as we take a virtual trip to Russia to view various displays, point of sale and retailers in this massive e-cig...

U.S. vape stores: how the top five chains compare

Written by Barnaby Page || 28th June 2016 || Market reports |

Our analysis of the top five vape store chains in the U.S. reveals distinct patterns in geographical distribution, and offers some insight into how these chains are evolving against the background of a maturing...

Sharp increase in Canadian vaper numbers and sales

Written by Barnaby Page || 27th June 2016 || Market reports |

In this report we look at Canada, a market-oriented, high-tech industrial society in the trillion-dollar class with high living standards. There are no federal laws related to e-cigarettes – despite calls to clarify a confused situation – so...

Sweden can expect post-TPD e-cig growth

Written by Jon Bruford || 17th June 2016 || Market reports |

In this report we look at Sweden, an expanding market where further growth is expected into 2017, helped by the easing of certain aspects of regulation in the country due to implementation of the Tobacco Products...

Norway sees steady e-cig growth despite competition

Written by Jon Bruford || 17th June 2016 || Market reports |

In this in-depth report we look at Norway, where use of e-cigs seems to have a strong health slant. Snus is highly prevalent in the country and is clearly entrenched competition to e-cigs, potentially meaning the cap on...

Finland growth thanks to regulatory easing

Written by Jon Bruford || 17th June 2016 || Market reports |

In this in-depth report we focus on Finland, a market we estimate to be worth roughly US $12 million, around 12% growth from 2014. We expect the market to growth further into 2017, helped by easing of...

Denmark vaper population stalls; light growth expected

Written by Jon Bruford || 15th June 2016 || Market reports |

  There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Denmark or the advanced search page.         Executive summary   For 2016 we estimate the Danish market to be roughly US $26...

Belgium: growth seen continuing despite online sales ban

Written by Jon Bruford || 10th June 2016 || Market reports |

  There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Belgium or the advanced search page.         Executive summary   We estimate the 2016 Belgian market to be worth around €33m. This...

U.S. market size: how we calculated the key numbers

Written by Jon Bruford || 3rd June 2016 || Market reports |

This methodology accompanies the recent report that reveals closed systems and dual use are widespread in the U.S. market. There may be more recent ECigIntelligence reports on this territory. Please visit the home page for the United States or the advanced...

Ontario, Quebec dominate Canadian vape store development

Written by Lorraine Mullaney || 19th May 2016 || Market reports |

This article summarises the results of ECigIntelligence’s analysis of 664 vape stores across Canada’s 13 provinces and three territories.Information was gathered from two online sources and combined and merged into a single directory....

Major changes to Europe’s e-cig sales channels imminent

Written by Jon Bruford || 13th May 2016 || Market reports |

From May 2016, e-cig sales channels will be reduced in some European countries when the Tobacco Products Directive comes into force. This report looks at the details, including restrictions on distance sales, the imposition of age verification checks,...

Closed systems and dual use widespread in U.S. market

Written by Jon Bruford || 4th May 2016 || Market reports |

  There may be more recent ECigIntelligence reports on this territory. Please visit the home page for the United States or the advanced search page.       Executive summary   We surveyed more than 2000 vapers in United States, the world’s...

Malaysia prospects not bright with bans on horizon: report

Written by Jon Bruford || 25th March 2016 || Market reports |

This report gives an overview of the Malaysian e-cigarette market, which is currently under huge pressure from government regulations. Various data collection methods were used, including online research, phone and face-to-face interviews to estimate the number of e-cig...

The Mexican e-cig market: big potential but no large brands

Written by Jon Bruford || 24th February 2016 || Market reports |

  There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Mexico or the advanced search page.       Executive summary   The Mexican market is small, but with good growth potential. Retailing e-cigs requires...

Report: room for growth in Greek market

Written by Jon Bruford || 24th January 2016 || Market reports |

The report examines the market of electronic cigarettes in the country with the highest tobacco smoking prevalence rate in Europe. The summary of the electronic cigarette market in Greece offers insight into the key metrics: market size, vaping...

Implementing the TPD: how far to the finish line?

Written by Barnaby Page || 31st December 2015 || Market reports |

As we move into 2016, nearly half of the 28 member states of the European Union (EU) have made little apparent progress in transposing its Tobacco Products Directive (TPD) into their national law – despite the May 2016...

UK online e-liquid product diversity overview and data analysis

Written by Jon Bruford || 22nd December 2015 || Market reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for the United Kingdom or the advanced search page.   ECigIntelligence’s Dan Irwin-Brown and Nikita Dzhain have compiled a fascinating report detailing the breadth of product available...

UK online e-liquid analysis

Written by Jon Bruford || 1st December 2015 || Market reports |

The report provides a comprehensive overview for the e-liquid products that are available in the top ten online vendors in the UK using a sample of over 1400 e-liquid products and more than 140 brands. Insight is given...

Updated: Polish e-cigarette market report and data analysis

Written by Jon Bruford || 1st December 2015 || Market reports |

ECigIntelligence’s Dan Irwin-Brown brings ECigIntelligence subscribers an updated market report for Poland, analysing the recent drop in e-cig prices. You can also download an Excel spreadsheet with a raft of additional information, including price points for different form...

Market update + data analysis: Germany

Written by Jon Bruford || 20th November 2015 || Market reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Germany or the advanced search page.   ECigIntelligence’s Nikita Dzhain and Dan Irwin-Brown bring you an up-to-date analysis of the underdeveloped German e-cig market, with an invaluable...

Update: Poland market report

Written by Jon Bruford || 20th November 2015 || Market reports |

    There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Poland or the advanced search page.     Executive summary   The Polish e-cigarette market for 2015 is expected to be worth PLN541m (Polish...

Market update: Germany

Written by Jon Bruford || 6th November 2015 || Market reports |

  There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Germany or the advanced search page.     Executive summary   Third-party estimates regarding e-cigarette usage in Germany vary enormously. ECigIntelligence views the German market...

Image gallery: Northeast U.S. Vape stores

Written by Jon Bruford || 1st November 2015 || Market reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for the United States or the advanced search page.   The images on this page relate to the vape stores chapter in the report In depth: C-stores...

In depth: c-stores & vape shops in the northeast U.S.

Written by Jon Bruford || 1st November 2015 || Market reports |

  There may be more recent ECigIntelligence reports on this territory. Please visit the home page for the United States or the advanced search page.     Executive summary   C-store decline: the significant decline in sales of e-cigs through convenience stores...

E-cig brands sold in the UK’s mainstream retailers

Written by || 30th October 2015 || Market reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for the United Kingdom or the advanced search page.     Executive summary   Of the seven big offline brands studied, Blu, E-Lites, and 10 Motives...

The UK e-cigarette market, October 2015

Written by Jon Bruford || 29th October 2015 || Market reports |

The UK market in 2015 is estimated to be worth around £445million (€619m/$682m), with projected growth of 15% over the next two years. There has been a significant shift to tank, with usage of tanks now at 68%...

Report: UK vape store geographical breakdown and analysis

Written by Jon Bruford || 29th October 2015 || Market reports |

  There may be more recent ECigIntelligence reports on this territory. Please visit the home page for the United Kingdom or the advanced search page.   Executive summary   The Northwest region scored the highest on all three metrics: absolute number of...

In depth: France e-cigarette market update, July 2015

Written by || 24th July 2015 || Market reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for France or the advanced search page.   Executive summary   We believe the French market in 2015 to be worth €570m ($625m). There is expected to...

Trends in U.S. online e-cig prices: data and analysis

Written by Barnaby Page || 18th July 2015 || Market reports |

Introduction • Rechargeable cigalike starter kit prices • Cartomiser/cartridge prices • E-liquid prices • eGo-style starter kit prices • Box mod prices • Downloadable Excel spreadsheet of detailed pricing data and...

In depth: Russian e-cigarette market & regulation, Feb. 2015

Written by David Attwood || 6th February 2015 || Market reports |

Market analysis • Market size • Consumption patterns • Number of e-cig users in Russia • Pricing and exchange rates • Sales, distribution and brands • Regulatory analysis • Introduction • Russian regulatory landscape • Current e-cig regulation...

In depth: South African e-cig market & regulation, Jan. 2015

Written by David Attwood || 27th January 2015 || Market reports |

Market analysis • Market context • Market size • Consumption patterns • Pricing and spend • Sales, distribution and marketing • Raw materials and manufacturing • Regulatory analysis • Regulatory overview • National regulation • Provincial regulation •...

In depth: Italian e-cig market and regulation, December 2014

Written by David Attwood || 19th December 2014 || Market reports |

Market analysis • Market size • Consumption patterns • Pricing and spend • Sales, distribution and marketing • Raw materials and manufacturing • PMI and iQOS in Italy • Regulatory analysis • Introduction • Labelling and packaging •...

In depth: e-cig market and law in Australia and New Zealand

Written by David Attwood || 18th December 2014 || Market reports |

Market analysis • Market size • Consumption patterns • Pricing and spend • Sales, distribution and marketing • Brands • Regulatory analysis • Australia: national regulation • Australia: the Therapeutic Goods Administration • Australia: personal imports • Australia:...

In depth: e-cigs in the Nordics – market and regulatory analysis

Written by David Attwood || 11th December 2014 || Market reports |

Market analysis • Market size • Market background • Consumption patterns • Pricing and spend • Sales, distribution and marketing • Raw materials and manufacturing • Snus • Regulatory analysis • Regulation in Denmark • Regulation in Finland • Regulation...

In depth: Canada regulatory and legal analysis, October 2014

Written by Barnaby Page || 4th November 2014 || Market reports |

The multi-layered regulatory framework • Tobacco regulation – the multi-layered model in action • No federal regulation of e-cigarettes • The role of Health Canada • Provincial regulation • Municipal regulation • Trade associations and industry standards •...

In Depth: UK e-cigarette online pricing

Written by David Attwood || 3rd October 2014 || Market reports |

Contents: Ranking leaders • Cigalike disposables pricing • Cigalike rechargeables pricing • Cigalikes starter kits • Tank systems e-liquid pricing • Tank systems starter kit pricing • Tank systems clearomiser...

In depth: FDA deeming regs – the problems and solutions

Written by Barnaby Page || 19th September 2014 || Market reports |

The proposed regulations • FDA e-cigarette information requests • Analysis of SFATA submission • SFATA’s proposed alternative • Analysis of AEMSA submission and proposals • Analysis of Totally Wicked submission and proposals •...

In depth: Polish e-cigarette market data and analysis

Written by David Attwood || 18th August 2014 || Market reports |

An in depth report looking at the estimated market size, composition and characteristics of the Polish e-cigarette market. Poland represents one of the most important European markets for the product and continues to grow.Contents: Market size: €100m-150m...