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News analysis

Mission accomplished: Altria confirms its $12.8bn investment in Juul

Written by || 20th December 2018 || News analysis | Companies | GeographiesNorth America United States

The rumours have been confirmed: Altria is investing $12.8bn for a 35% percent stake in the Californian start-up Juul Labs, the company has announced
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David Palacios Rubio

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The global e-cigarette market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

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