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News analysis

New regulations allow British TV ads to depict use of e-cigs

Written by || 9th October 2014 || News analysis || Marketing and Retailing | Regulation and Legislation | Europe United Kingdom

Britain’s advertising standards-setters today published their new guidelines for e-cigarette ads, welcomed by the industry, imposing no unexpected restrictions, and allowing e-cigs to be shown in TV commercials for the first time. ...

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