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News analysis

New York state takes e-cig companies to court over illegal sales of flavoured vapes

Written by || 5th March 2025 || News analysis | Consumers | Enforcement | Flavours | Health and science | Major brands | Marketing and Retailing | Nicotine | Regulation and Legislation | GeographiesNew York North America United States

New York prosecutors have launched what they are calling a “landmark” case against the illegal sale of flavoured vaping products in the US state.

The case against 12 companies brought by New York state attorney general Letitia James alleges the companies knowingly violated statutes prohibiting the sale of non-tobacco-flavoured vaping products in the state while also deliberately targeting young users and ignoring multiple other laws and regulations meant to help curtail under-age vaping.

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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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