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News analysis

Next-generation products drive profits for British American Tobacco

Written by || 1st March 2019 || News analysis | Companies | Major brands | Marketing and Retailing | Nicotine | GeographiesEurope

British American Tobacco’s (BAT) 2018 financial results were driven by its reduced risk portfolio, which includes products such as Vuse and Vype and Glo.

The firm’s acquisition of Reynolds American Incorporated (RAI) also had an impact, boosting 2018’s total revenue to a reported £24,492m, which was up about 25.2% from the previous year. BAT reported profits of £9313m, up around 45.2% from 2017.

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Daniel Mollenkamp

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