In our latest look at the American market, we can see that there is increased competition within the e-liquids market as more products and brands become available online, while a trend for purchasing 100 ml bottles has emerged as consumers look for more value per ml. The number of nicotine salt e-liquids available online has increased and now accounts for 24% of all e-liquids available, and the number of open pod starter kits has increased by 690% — the highest rate amongst all other form factors.
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