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Description
ECigIntelligence’s nicotine strength tracker provides comparative insights to professionals operating within the various areas of the e-cigarette sector. Whether you are a manufacturer, distributor, investor or seeking the best way to develop your brand, this tracker will enable you to plan your strategy with confidence.
Reasons to buy
- Understand trends in the nicotine strength of consumables
- Compare products available in seven major e-cigarette markets
- Find opportunities to enhance your business
- Analysis per quarter from the first quarter of 2018
- Look at differences in the nicotine strengths of different product types
- Take a look at the differences between nicotine types, and between the different bottle formats available in EU Tobacco Products Directive (TPD) countries
- Receive categorised, clean data sets for the most recent quarter in order to pursue in-house analysis.
Contents
Details of the data and in-house analysis included in this tracker are:
| Update rate | Quarterly: data gathered in middle of quarter (range of dates depending on market) |
| Archive analysis period | Quarterly from Q1 2018 |
| Markets covered | US, Canada, UK, France, Germany, Italy, Russia |
| Retail channels | Online: leading online multi-brand retailers representing approximately 25-50% of total online sales in each market; indicative of total market |
| Data points analysed (all tracked quarters) | c. 2,000,000 |
| Individual products for which cleaned raw data is available in each quarter | c. 100,000 |
| Categories analysed |
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| Data splits | Country, product type, brand, new/existing products, nicotine type |
Trial dashboard
The visualisation below is a trial version and does not provide analysis for any country
Dashboard description
Users are able to navigate through four tabs in the dashboard:
Overall tab
This tab contains a quarterly comparison of the average nicotine strength, nicotine strength categories, and exact nicotine strengths of all the consumables in each country. In the first chart, each line represents a different country, whereas in the second and third charts, users can select which country they want to display in each chart. To do a country comparison for a specific metric, users can hover over the category they want to compare in the chart and a graph comparing countries will appear in the tooltip.
Users are also able to filter the charts by brand, product type (e-liquids, disposables and pre-filled pods), by whether they want to see new or existing products, and by nicotine type (freebase, hybrid tobacco, nicotine salts and zero nicotine). These filters can be combined in a single chart.
Product type comparison
This tab contains a quarterly comparison of the differences between different product types in a selected country, in terms of average nicotine strength, nicotine strength categories, and exact nicotine strengths. For a country comparison of a specific product type, users can hover over the category they want to compare in the chart and a graph comparing countries will appear in the tooltip.
In each chart, a country must be selected in order to view the differences between product types in the chosen country. In the second chart, a specific nicotine strength category must also be selected to view the differences between product types in the selected category. In this chart, users can also select whether they want the chart to reflect the percentage of all products in the selected country or the total number of products in the country. In the third chart, users must also select a quarter.
In all the charts in the dashboard, users can filter by whether they want to see new or existing products.
Nicotine types and product formats
This tab contains a quarterly comparison of differences in nicotine types and bottle formats in a selected country. In both charts, users can select a country and filter by brand. In the first chart, users can also filter by product type, whereas in the second chart they can filter by nicotine type. For a country comparison, users can hover over the category they want to compare in the chart and a graph comparing countries will appear in the tooltip.
New products
This tab contains a quarterly comparison of the nicotine categories of new products in a selected country. In the first chart, users must select a country and can filter by product type, brand and nicotine type. For a country comparison, users can hover over the category they want to compare in the chart and a graph comparing countries will appear in the tooltip.
In the second chart, users must select a country and quarter to view the nicotine strength categories of the new products offered by brands in the select country and quarter. To view how the nicotine strength of new products has evolved over time, users can hover over the chart and a graph containing the new products offered by the brand over time will appear in the tooltip. Users are able to filter the chart by nicotine type and product type.
This product is available as an add-on to any of our subscription plans.
If you want more information about this product please contact us.
