Open pods now dominate: France market report

In our latest look at the French market, we find that since last year, the range of pods and ultra-portables has increased from 13 to 31 brands. The market is currently dominated by open pods, where ultra-portables were leading the year before, and the open pod category is more fragmented than ultra-portables. While Juul has now launched in France it is not yet widely available.

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Migle Malinovskyte

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