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Marketing & retailing

Pax to stop using advertising models who look under 30

Written by || 7th August 2015 || Marketing & retailing , News analysis | Companies | Marketing and Retailing | Policy and Politics | GeographiesEurope

Pax Labs will ensure all future advertising campaigns feature models that look more than 30 after hearing feedback from its first Juul e-cigarette campaign.
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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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