Philippines: the e-cigarette market, August 2024

This report aims to describe the market evolution in the Philippines from late 2022 to mid-2024. The Philippine government is currently navigating the challenging path of enforcing the Vape Law sanctioned in 2022 within a highly informal market context. The disposables boom and the following increase in vape use have complicated the government’s efforts; however, it has maintained a firm stance against tax evasion and youth use. This period marks an inflexion point where the market must adapt to these regulations, potentially leading to more stable and sustainable growth. This report explores these dynamics, providing an analysis of market trends, the impact of regulations on the market and the future outlook for the vaping industry in the Philippines.

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Mercedes Gorgni

Market analyst
Born in Santa Fe, Argentina, Mercedes holds a Bachelor’s degree in International Relations and completed her Master’s degree in Regional Economics at Renmin University of China. Mercedes brings to the team wide experience of collaborating with stakeholders from diverse cultural backgrounds and expertise in data analytics and business strategy. She is dedicated to excellence in her work and is driven by a desire to contribute to projects that make a difference.

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