Plain wrapping conveys misleading views of the perils of vaping vis-a-vis smoking

Discussions on e-cigarette packaging often focus on efforts to discourage youth appeal. However, recent research presented at a gathering organised by Cancer Research UK highlights how current packaging practices and proposed regulations can contribute to flawed perceptions of the risks involved in vaping.

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ECigIntelligence

This article was written by one of ECigIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual vaping markets. For a full list, please see our Who We Are page.

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