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News analysis

PMI plans further iQOS rollouts; Imperial launches French e-cig

Written by || 6th February 2015 || News analysis || Companies | Marketing and Retailing | Technology and Innovation | Asia Europe France Italy Japan United Kingdom

Big Tobacco continues to push ahead with e-cigarettes and other mass-market reduced-risk products around the world: just in recent days, Philip Morris International (PMI), Imperial Tobacco and Japan Tobacco have all outlined plans to develop their product offerings. ...

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