Philip Morris International (PMI) confidently expects to shift more heated tobacco devices and consumables in the next few years as a fall is anticipated in sales of combustible cigarettes.
The US tobacco giant expects a lower cigarette volume for 2019, but sees in that a golden opportunity to push its smoke-free portfolio. Overall, it anticipates a better business performance in 2019 than 2018.
There are now 8.6m IQOS users around the world, two thirds of whom are fully converted from smoking, according to figures released by PMI at its 2018 Investor Day in Lausanne, Switzerland.
Restricted content. Do you want to read more?
Sign up NOW for 7 days FREE TRIAL and access our briefings section
CBD as a Novel Food: the future for edibles in Europe
Avoid the risks of online misinformation. This report, from our sister platform CBD-Intel, provides an exclusive in-depth analysis with practical information for your business. All you need to know about CBD and Novel Foods in one place!
Do you want to understand the industry impact of Novel Food regulations and future scenarios? Then you cannot miss our new report.
This report also includes a 1-hour consultation call with CBD-Intel’s analyst team.