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News analysis

PMI ends interest in US vaping market, outsources manufacturing elsewhere

Written by || 28th April 2023 || News analysis | FDA | Financial results | Major brands | GeographiesAsia Canada Colombia Europe North America Philippines South America United States

Philip Morris International (PMI) will scale back and partially outsource its vaping business, instead choosing to focus on heated tobacco (HTP) and nicotine pouches as the tobacco alternatives that can help it meet its goal of transitioning to a majority smoke-free revenue company by 2025.

The company announced in its 2023 first quarter results that it would only be focusing on certain markets for its Veev vaping products going forward.

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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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