PMI sees bright future for Iqos Veev as it prepares to expand into more markets

Philip Morris International (PMI) has commited to continuing to support the sales and promotion of its Veev vaping product, with future expansion into more markets around the world.

The company said it was seeing very promising results and positive consumer feedback. In particular, it saw encouraging success in Italy and the Czech Republic, reaching double-digit offtake shares of closed-system pods – an arrangement between a producer and a buyer to purchase or sell portions of the producer’s upcoming goods. It also saw rapid progress in Croatia within three months of launch there.