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News analysis

PMI supports Iqos Veev, commits to smoke-free products in Q2 results

Written by || 22nd July 2022 || News analysis | Major brands | GeographiesAfrica Asia Egypt Europe France Greece Italy Middle East New York North America Poland United States

Philip Morris International (PMI) will continue to support the sales and promotion of its Iqos Veev vapour product as part of its commitment to expanding its smoke-free product portfolio.

The company said that Iqos Veev is now present in ten markets after the expansion into three additional countries, including France. It is planning further smoke-free product portfolio launches in the last quarter of this year, though it is unclear whether these will be in the areas of vapour products, tobacco alternatives, or some combination of the two.

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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