PMI supports Iqos Veev, commits to smoke-free products in Q2 results

Philip Morris International (PMI) will continue to support the sales and promotion of its Iqos Veev vapour product as part of its commitment to expanding its smoke-free product portfolio.

The company said that Iqos Veev is now present in ten markets after the expansion into three additional countries, including France. It is planning further smoke-free product portfolio launches in the last quarter of this year, though it is unclear whether these will be in the areas of vapour products, tobacco alternatives, or some combination of the two.