Poland: the e-cigarette market, January 2023

Poland boasts a developed e-cigarette market, which, despite some population size fluctuations over the course of the Covid-19 pandemic, has faced a recent rejuvenation owing to an influx of disposable e-cigarettes into the market.

Online sales of e-cigarette products have been banned in Poland since their adoption of the TPD in 2016, but most stores have websites whereby they can provide customers with a click-and-collect service.

Shake and vape products are popular in Poland, accounting for approximately 80% of e-liquid sales made by vape stores.

This report analyses the current state of the Polish e-cigarette market, how it has changed over the last few years and what to expect in the future, covering everything from market sizes, vaping population and retail channels to e-liquids and hardware.

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Kate Havenga

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