Regulatory and market intelligence for the e-cigarette sector
ECigIntelligence collected responses from over 500 users of closed system devices in the UK in order to determine their purchase behaviours and patterns and to identify the type of device they use, their average spend and where they tend to shop. This report provides detailed market analysis and data relating to brands, device type, purchase channels and much more.
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Reasons to buyThis report will enable you to gain a better understanding of what types of device consumers use, brand preferences, nicotine strength usage and what they spend. Acquire key information to help identify what your consumers use against your product offering and obtain essential data to analyse usage rates and get a full picture of the closed system category in the UK.
Table of contents1 Executive summary
2 Introduction
3 Main device type
4 Multi-device type usage
5 Retail channels used to buy closed system devices
6 Disposable devices
7 Rechargeable cigalike devices
8 Pre-filled pod devices
MethodologyECigIntelligence collected responses from over 500 e-cig users who use pre-filled e-cigarettes (closed system) in the UK. This report is one part of three reports, another of which focuses on open system users and the third combining both open and closed system users.
Data was collected in February 2020 via a third-party consumer panel provider and demographic quotas were set for the data collection. We aimed for national representation in terms of gender, a skew towards younger age groups to represent the vaping population, and a balanced geographical distribution to represent all regions equally. We did not pre-target for any consumer type, respondents were registered on natural fallout if qualified in the filter questions. We accepted respondents if they:
Latest reportsECigIntelligence collected responses from over 500 users of closed system devices in the UK in order to determine their purchase behaviours and patterns and to identify the type of device they use, their average spend and where they tend to shop. This report provides detailed market analysis and data relating to brands, device type, purchase channels and much more.