Regulatory and market intelligence for the e-cigarette sector
The UK is the largest e-cig market and Europe, and the second largest globally. While it has been growing quickly in recent years, we believe that its rate of growth will begin to slow from 2021. This report covers form factors and device type, flavour preferences and nicotine levels, along with our post-pandemic forecast.
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Reasons to buyAre you interested in the UK vape market? Was your business affected during the COVID-19 pandemic? This report offers a comprehensive overview of e-cigarette consumer habits in the UK and analysis for the future of the vaping sector in the country, which has been impacted by a number of factors this year.
Table of contents
MethodologyThe analysis below is based on our latest consumer survey. More details and in-depth analysis of the survey results can be found in our three recent consumer survey reports. The survey, conducted in February 2020, received 1,000 responses from vapers of all ages who vape at least once a month. There was an equal split between male and female vapers.
Latest reportsThe UK is the largest e-cig market and Europe, and the second largest globally. While it has been growing quickly in recent years, we believe that its rate of growth will begin to slow from 2021. This report covers form factors and device type, flavour preferences and nicotine levels, along with our post-pandemic forecast.