E-cig advertising in the United States: defining the boundaries



  • Executive Summary
  • Introduction
  • Vapour marketing & advertising concerns
  • Cigarette & tobacco advertising restrictions
  • Pre-emption
  • Commercial speech
  • Potential restrictions on e-cig marketing and advertising
  • Other potential restrictions on e-cig marketing and advertising


In this in-depth report, we look at how America is applying national and state advertising regulations to the e-cig industry, what can and can’t be claimed and moves to have e-cig advertising investigated under ‘truth in advertising’ rules.

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