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E-cigarettes in China: market, regulation and outlook

Published: 15th December 2020 | No. pages: 31
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Description

China’s domestic e-cigarette market has quietly grown to become the world’s third-largest by value. With relatively low vaping prevalence, high smoking rates and a huge population, it has significant potential for further growth.

But it is also a market that faces challenges unlike any other, most notably the presence of a tobacco monopoly whose attitude toward the independent vapour sector is still undetermined.

This report examines key aspects and drivers of the current Chinese market, including shifts in consumer preferences, the changing role of retail channels, and the major players, led by Relx.

It also includes a comprehensive survey of Chinese vapour regulation both at a national level and in six specific areas of the country, including Hong Kong, Macau and Shanghai. Among the regulatory topics covered in detail are restrictions on ingredients, hardware, and retailing.

E-cigarettes in China: market, regulation and outlook provides a comprehensive examination of the commercial, legal and political situation for e-cigarettes in China, and an evaluation of likely scenarios for market development.

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Reasons to buy

  • – Understand the scope of the Chinese e-cigarette market today and the ways in which it is changing.
  • – Identify the key players in the market.
  • – Gain in-depth understanding of Chinese vapour regulation and the practical effects on companies operating in the sector.
  • – Understand regulatory differences across China down to provincial level.
  • – Ensure products and business activities are fully compliant with Chinese requirements.
  • – Make an informed decision on potential risks and rewards of doing business in China.
  • – Formulate commercial strategy for China.

Table of contents

  1. Executive summary
  2. The market
    1. Market background
    2. Market size
    3. Form factors
    4. Channels
    5. Competitive landscape
    6. Relx
    7. Smaller players
    8. Counterfeiting
    9. Outlook
  3. National regulation
    1. Regulatory landscape
    2. National regulatory framework
    3. Product restrictions
    4. Labelling and packaging restrictions
    5. Age restrictions
    6. Obligation to notify
    7. Retail channel restrictions
    8. Public usage
    9. Advertising and marketing
    10. Taxation
    11. Case law
    12. Enforcement
    13. Relevant laws
    14. Relevant bodies
  4. Provincial regulation
    1. Introduction
    2. Guangdong
    3. Hangzhou
    4. Hong Kong
    5. Macau
    6. Shanghai
    7. Shenzhen
  5. Appendix: E-cigarette use by youth in China
  6. Conclusions
  7. About ECigIntelligence

Methodology

E-cigarettes in China: market, regulation and outlook is entirely based on original research by the sector-dedicated regulatory and market analysis teams at ECigIntelligence. Research methods contributing to the report include quantitative analysis of market data and trends, forecasting, legislation analysis, and conversations with regulators and other stakeholders. The report draws upon ECigIntelligence’s extensive databases of regulatory information, current and historical market data, and market forecasting.

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Description

China’s domestic e-cigarette market has quietly grown to become the world’s third-largest by value. With relatively low vaping prevalence, high smoking rates and a huge population, it has significant potential for further growth.

But it is also a market that faces challenges unlike any other, most notably the presence of a tobacco monopoly whose attitude toward the independent vapour sector is still undetermined.

This report examines key aspects and drivers of the current Chinese market, including shifts in consumer preferences, the changing role of retail channels, and the major players, led by Relx.

It also includes a comprehensive survey of Chinese vapour regulation both at a national level and in six specific areas of the country, including Hong Kong, Macau and Shanghai. Among the regulatory topics covered in detail are restrictions on ingredients, hardware, and retailing.

E-cigarettes in China: market, regulation and outlook provides a comprehensive examination of the commercial, legal and political situation for e-cigarettes in China, and an evaluation of likely scenarios for market development.

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