Contents:

• Executive summary
• Introduction
• Retail environment and procurement channels
• – Russia purchase channels 2018
• Average monthly revenue
• – Average monthly revenue, RUB
• – Median monthly revenue, chain vs independent stores 2018
• – Average monthly revenue distribution, 2017-2018
• – Average sales structure: online vs offline
• – Revenue split by different types of e-liquid
• – Relative popularity of different nicotine strengths
• – Distribution of number of e-liquid bottles sold in month, per store
• – Popularity of different bottle sizes, 2017-2018
• – E-liquid flavour categories based on number of bottles sold last month
• E-liquids
• – Revenue split by different types of e-liquid
• – Relative popularity of different nicotine strengths
• – Distribution of number of e-liquid bottles sold in a month, per store
• – Popularity of different bottle sizes, 2017-2018
• – E-liquid flavour categories based on number of bottles sold last month
• E-liquid brands
• – Top e-liquid brands in top five best sellers, vape stores
• – Best selling e-liquid brands mentions, by brand ownership
• – Top five brands share of vape store e-liquid revenue
• Hardware
• – Share of hardware categories in a monthly revenue
• Hardware brands
• – Top atomiser/tank brands in top five best sellers at vape stores
• – Top mod brands in top five best sellers at vape stores, %
• – Top starter kit brands in top five best sellers at vape stores
• Industry outlook
• – Changes following new regulations
• Survey respondents
• – Regional split
• – Chain vs independent stores