ECigIntelligence flavour and nicotine dashboards

• Flavour profiles divided into 11 categories and 47 sub-categories
• Flavour analysis of products carried by leading websites
• The evolution of the number of products in flavour categories by nicotine type
• Flavour mix of products from the top brands carried by websites
• Flavour analysis of new products compared to the previous quarter
• Flavour profiles per brand, flavour components and the evolution of the most popular flavours since 2017.

• Categorisation of e-liquid concentrations for both freebase and nicotine salt e-liquids (short-fill and long-fill)
• The number of products carried by top websites since 2017
• Bottle sizes per concentration category and the evolution of nicotine concentrations since 2017
• Nicotine concentrations by top brands carried by websites
• Nicotine concentration analysis of new products added by websites compared to the previous quarter.

• Products are identified by their brand, product name, bottle size, the type of nicotine they contain (freebase or salt) and price. Products with identical sets of identifiers but different nicotine strengths are not considered in the flavour analysis.
• Every product has been identified as having at least one flavour component, up to a maximum of three flavour components, obtained from product descriptions of the analysed online retailers (generally from the manufacturer).
• These flavour components are categorised into 47 sub-categories and 11 main categories:
  • Main categories: Beverage, Breakfast, Cooling, Dessert/bakery, Floral/ herbal, Fruit, Savoury/spice, Sweet/candy, Tobacco
  • Sub-categories example: Beverage main category – Alcoholic drinks, Carbonated soft drinks, Coffee, Energy drinks, Lemonades, Tea, Other.

Analysis on the dataset covers

• The evolution of the number of products carried by the leading websites in the main flavour categories and sub-categories from Q4 2017 onwards
• The evolution of number of products in flavour categories by nicotine type
• The flavour mix of products from the top 20 brands carried by websites (identified based on an index created from the number of products carried by the number of websites out of the five tracked)
• Flavour analysis of new products added by the websites compared to the previous quarter – which flavours are increasingly being picked up by retailers.

• Analysis is conducted on products at SKU level
• In TPD countries where short-fill products (zero nicotine over-flavoured base to be filled with nicotine boosters) and long-fill products (flavour concentrate base to be filled with glycerine and nicotine boosters) are present, analysis is conducted on products with the maximum possible nicotine content they were designed to be used with (mostly max 6 mg/ml)
• Products are grouped into nicotine concentration ranges:
  • Freebase: zero-nicotine, 0.1-3 mg/ml, 3.1-6 mg/ml, 6.1-9 mg/ml, 9.1-12 mg/ml, over 12 mg/ml
  • Nic salt: zero-nicotine, 0.1-6 mg/ml, 6.1-10 mg/ml, 10.1-20 mg/ml, 20.1-30 mg/ml, 30.1-40 mg/ml, 40.1-50 mg/ml, over 50 mg/ml.

Analysis on the dataset covers

• The evolution of the number of products carried by the leading websites in the identified nicotine concentration categories from Q4 2017 onwards
• The evolution of the number of products in nicotine concentration categories by bottle size
• The nicotine concentration category mix of products from the top 20 brands carried by websites (identified based on an index created from the number of products carried by the number of websites out of the five tracked)
• Nicotine concentration analysis of new products added by the websites compared to the previous quarter – which flavours are increasingly picked up by retailers.