European retailers face complex rules on in-store marketing



  • Introduction
  • Country overview table
  • Country by country table
  • Near future situation
  • Appendix I: relevant legislation
  • Appendix II: definitions
  • Appendix III: photos


ECigIntelligence has taken an in-depth look at the current situation for e-cigarette point of sale advertising in six of the biggest e-cig markets in Europe, offering guidance on what can and can’t be done in-store. It is important to take into account that regulation is still developing in many countries, and enforcement and interpretation by authorities is still to be seen.

ECigIntelligence does not provide legal, strategic or investment advice. Tamarind Media Limited, the publisher of ECigIntelligence, does not accept any liability or responsibility for information or views published.
Please see this page for a detailed description of our methodology.