The subject of flavour in relation to e-cigs has been one of much controversy in recent months, especially in the US, with many states issuing executive orders banning flavours to various degrees. However, despite this current regulatory landscape, flavours remain popular and many consumer continue to use them. This report provides analysis about the flavour preferences of open system users, how these have changed in recent years and what consumers are intending to do if their favourite flavours are banned.
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