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Flavour in the US: consumer survey report

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Published: 23rd April 2020 | No. pages: 15
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Description

The subject of flavour in relation to e-cigs has been one of much controversy in recent months, especially in the US, with many states issuing executive orders banning flavours to various degrees. However, despite this current regulatory landscape, flavours remain popular and many consumer continue to use them. This report provides analysis about the flavour preferences of open system users, how these have changed in recent years and what consumers are intending to do if their favourite flavours are banned.

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Reasons to buy

In light of the recent debate around flavours, businesses are shifting their product offerings, not simply in terms of specific flavour but also types of products. Are you interested in the flavour preferences of different demographics? The current trends in DIY? Would your business benefit from understanding what the current attitudes are towards the flavour bans and how consumers would react if they can’t get their preferred flavour? If so, this is the report for you.

Table of contents

1 Executive summary
2 Introduction
3 Sample characteristics
4 Changing flavour preferences
5 DIY popularity
6 What would vapers do to keep their favourite flavours?
7 Attitude to tobacco flavoured e-liquid

Methodology

Since 2016, ECigIntelligence has been running an annual survey in the US in partnership with the Consumer Advocates for Smoke-Free Alternatives Association (CASAA). This has enabled us to present insightful comparisons and trends in consumer behaviour of open system users across the nation.

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Description

The subject of flavour in relation to e-cigs has been one of much controversy in recent months, especially in the US, with many states issuing executive orders banning flavours to various degrees. However, despite this current regulatory landscape, flavours remain popular and many consumer continue to use them. This report provides analysis about the flavour preferences of open system users, how these have changed in recent years and what consumers are intending to do if their favourite flavours are banned.

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