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Description
The online channel appears to be growing in the UK, with online specialist vape retailers expanding their product offering and share of e-liquid products from local manufacturers. This report looks at the online channel in the UK, investigating the online offering and flavour preferences in Europe’s largest vaping market, while also providing international comparisons with some of Europe’s other big markets.
Benefits for your business
Are you interested in the UK market and how consumer preferences have changed? If so then this report will provide you with detailed analysis of the online channel and how the products offered have evolved to match consumer demand. You’ll be able to compare the UK data with other large European markets, and gain a better understanding of flavours in the UK.
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1 Executive summary
2 Introduction
3 Online e-liquid offer
4 Flavour preferences
5 International comparison
6 Online offer of prefilled pods
Methodology
This report is based on analysis from our quarterly flavour tracker that includes all e-liquids carried by the top five multi-brand online vape retailers in the seven largest vape markets globally. The data analysed dates back from Q4 2017 up to Q4 2020.
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