From cigarettes to vaping — the factors for change



  • Executive summary
  • Introduction
  • Online hardware
  • Distribution coverage
  • Affordability
  • Cigarettes


In this report we compares data on six countries – the UK, France, Italy, the US, Russia, and Germany – to identify factors that impact consumer choice when switching to vaping, including the range of products available, distribution coverage, and affordability.

Photo: Pxhere