Global market database

This database provides a detailed analysis of key vaping markets in more than 57 countries in seven regions of the world.

You can filter to view dashboards of each country and make quick comparisons of country-specific data including:

• Market size estimates
• Product category value
• Vaping population
• Retail channels
• Form factors
• Pricing ratios
• Open- and closed-system pricing
• E-liquid pricing

Data includes market size estimates, smoking rates, vaping statistics, form factors (basic open systems, advanced open systems, pre-filled pods and disposables), online and offline pricing, distribution channels, brands and chains, and key contacts. As of February 2020, we provide the market forecast up to 2025, total and daily vaping population estimates, the most popular e-liquid brands, top brands, per country and historical data from 2016 onwards for vaping statistics, form factor split and distribution channel split.

You can also find market size distribution and a split between consumables, e-liquid and pre-filled pods, as well as hardware, basic open system, advanced open system, pre-filled pod kits, disposables and replacement coils. The retail channel analysis offers a split between online retailers, physical vape stores and other bricks-and-mortar. E-liquid pricing for TPD countries include average price per ml cheapest 10 ml freebase e-liquid, 10 ml nicotine salt, 50 ml e-liquid in 60 ml shortfill, 20 ml aroma in 60 ml longfill and 10 ml nicotine booster.

The following countries are included: Argentina, Australia, Austria, Belarus, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Costa Rica, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Malaysia, Mexico, Netherlands, New Zealand, Norway, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Ukraine, UAE, UK, USA and Venezuela.

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