Heat-not-burn in Europe: emerging regulation for a new category



  • Executive summary
  • Introduction
  • The applicable regulatory regime in the EU
  • Novel tobacco products?
  • Smoking products, or smokeless products?
  • TPD provisions applicable to HnB
  • Policy areas not covered by the TPD
  • Case study in HnB regulation: Italy
  • TPD regulation: heat-not-burn and e-cigarettes compared


This report examines the regulation of heat-not-burn (HnB) or heated tobacco products in Europe, as well as some of the broader regulatory issues that they raise. It considers their treatment under the TPD; the question of whether they are smoking or smokeless products; and issues such as labelling, advertising and taxation. A detailed case study focuses on Italy.

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