Heated tobacco usage in Japan: a consumer survey

Heated tobacco usage in Japan: a consumer survey

1,500.00$

Contents:

  • Executive summary
  • Introduction
  • Reasons for trying or using heated tobacco
  • Tobacco / e-cigarette use among HnB users
  • HnB brands used
  • Consumption patterns
  • Spend on heated tobacco
  • Purchase channels
  • Satisfaction and importance of factors related to HnB
  • Direct marketing activity
  • Survey respondents

Description

Heated tobacco, or HnB, has been booming in Japan since the launch of IQOS in 2014. Here ECigIntelligence examines the results of an in-depth survey conducted by ECigIntelligence into the habits and opinions of HnB users.

ECigIntelligence does not provide legal, strategic or investment advice. Tamarind Media Limited, the publisher of ECigIntelligence, does not accept any liability or responsibility for information or views published.
Please see this page for a detailed description of our methodology.