How PMI creates brand awareness for IQOS in Italy

How PMI creates brand awareness for IQOS in Italy

1,000.00$

Contents:

  • Executive summary
  • IQOS in Italy
  • Sales strategy
  • IQOS device
  • Heets
  • Marketing strategy
  • Google Trends

Description

PMI launched its IQOS heated tobacco product in Italy in 2014. So what sales and marketing strategies has the company used to introduce the brand to Italian consumers?

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