Ireland includes unusual packaging rule in TPD law



  • Executive summary
  • Regulatory landscape
  • National regulatory framework
  • Product restrictions
  • Labelling and packaging
  • Information obligations
  • Retail channels restriction (including cross-border and distance sales)
  • Public usage
  • Advertising and marketing
  • Taxation
  • Enforcement


In this report, we look at Ireland’s transposition of the TPD. It has been quite straightforward, with one unique restriction – packaging for electronic cigarettes cannot include any feature that makes reference to the taste or smell of an e-cig or refill container. ECigIntelligence anticipates legal challenges to this restriction.

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