It’s a social thing: how U.S. e-cig sites use social media to boost sales



  • Executive summary
  • Introduction
  • General overview
  • Channel analysis: Facebook
  • Channel analysis: Twitter
  • Channel analysis: YouTube
  • Channel analysis: Instagram
  • Channel analysis: Google+


In this November 2016 report, we consider the very different approaches online e-cigarette retailers and e-liquid brands in the U.S. take to social media, and how this reflects the different roles of their Websites and the way customers use them.

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Please see this page for a detailed description of our methodology.